Clients
- Automotive
- Finance
- Consumer goods
- Healthcare
- Transportation
- Charity
Expertise
Insight gathering
I help clients uncover visitor insights by combining qualitative research (surveys, interviews, workshops) with quantitative behavioural data from platforms like Hotjar, VWO, Microsoft Clarity and Google Analytics. Competitive analysis, both in-sector and out-of-sector, helps me to establish clear benchmarks for features, functionality and the user experience.
Through collaborative workshops, run in person or remotely, I help client teams align their goals and aspirations for the platform. Using structured ideation techniques such as prioritisation ranking and the MoSCoW method, I help resolve conflicting requirements and define a clear roadmap for future growth.
Post-research, I collate and analyse insights to identify patterns, gaps, and core requirements for the project. I present the research results to clients and workshop participants, helping to ensure all parties are fully engaged and are aligned on project direction.
UX Design & Architecture
Using visitor and business insights, I create personas that define key goals, frustrations, and behaviours. Visitor journeys are created which map the steps the user needs to take and the tasks they need to perform to complete their goals. The mapping exercise highlights patterns in content structure and informs the creation of an information architecture that scaffolds the structure of the new platform.
I specialise in the design of responsive UX wireframes for mobile, tablet and desktop - focusing on usability, information clarity, and accessibility. Interactive prototypes, whether in Figma, Sketch or HTML, help to validate ideas early with clients and users, allowing them to be iterative tested and improved.
My UX process culminates the creation of a detailed UX Specification which formalises personas, visitor journeys, information architectures, accessibility requirements, and the intended experience every template and feature. The UX specification provides a single source of truth for the design, development and client teams for the lifetime of the platform.
Front end development
From early table-based websites to modern component-based frameworks, I’ve evolved alongside the web. I specialise in developing Craft CMS, Vue.js, Nuxt, and 11ty platforms, using modern build tools like Gulp, ES6 JavaScript, and LESS to deliver fast, accessible experiences.
Whether it’s a complex CMS-driven platform or a bespoke campaign site, I focus on delivering robust, performant solutions that exceed project goals.
Soft skills
Business development
Beyond UX and Development, I regularly contribute to business development - writing proposals, scoping projects, pitching for new business, and presenting to clients.
Working with cross-discipline teams, I bridge creative, technical and strategic perspectives - translating complex technical concepts into clear, user-centric plans for clients and colleagues.
personal projects
F1 Pitwall
An on going, experimental project built in Vue.js, NUXT and Prisma ORM to gather and present F1 seasonal data.